I often hear that there is nothing creative in advertising photography: a perfectly exposed light, a perfect shot, a perfect editing…

What if I say it's not true?

Commercial photography actually implies an unbridled creativity, a non-standard approach and an absolutely unique product vision. And it doesn’t matter if it’s clothes or a matchbox, an advertising campaign for a medical company or a travel agency.

In order to be noticed, you must stand out. You have to simply be the best!

That means having the most unconventional approach, a desire to surprise and show your product's or service's most profitable sides or features. In a nutshell, you should put on a show just in one photo!

Do you agree?